We know There’s a beautiful baby in your life that means the world to you. That’s why at BU we only use organic products in what we make, so your baby will only feel natures gentle touch.

We love fashion & style as much as we love quality. At BU we believe you don’t have to compromise on these for your baby. Please join us to live happily and organically ever after.

Exceptionally Soft & Silky on your Baby’s Skin
Our products are made with bamboo, organic cotton, pure cotton and modal. They provide superior softness and a smooth & lustrous finish, exceptionally soft, thermo-controlling, moisture wicking, odor protecting & UV protecting, & antibacterial. Babies with skin allergies also benefit from using these organic materials.

Eco-friendly – safety and no chemical pesticides
While being an amazing material for your baby, the use of all BU’s fabric is also environmentally responsible.
It meets the strict OEKO-TEK Standard 100, ensuring no harmful substances or dyes are used at any stages of production – crucial for peace of mind when creating garments for young children. With the importance of babies’ activity during day-time as well as their sleep, the feel of comfort shouldn’t be overlooked!

TIGHT-FITTING and functional design
Design-led, organic clothing for modern families.
Why is this important? At BU, Our products are designed to fit snugly and they fully adhere to the regulations for children’s outfit. Some specific products such as tight-fitting PJs are SAFER for kids. Each piece will hug your little one for a safe and cozy night’s rest.
As a design-led brand, our elegant designs are characterized by pastel colors, unisex designs.
For us, form really must follow function; our designs play close attention to the distinct physical needs of the wearer. For example, the signature SLIM PJs are designed to be slim fitting so that they don’t ‘ride up’ at night leaving little ones with cold patches. Fastens underneath to make it easy to change diapers.

We pride ourselves on quality fabric and quality construction, which you will notice in every piece. Our fabric is sturdy and resilient making it less likely to pill or lose shape when washed. It’s 50% more absorbent than cotton and more resistant to shrinkage and fading. Our products are durable and built for wash after wash.